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Consumers create new product buzz
New product innovations, from gum to snacks to yogurt, are getting a boost from positive social media reviews.
Julie Gallagher
April 11, 2014
2 Min Read
New product innovations are getting a boost from positive social media reviews.
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“There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling ‘Buy me! Buy me! Buy me!’” said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday.
Helping spur a new product's success are positive endorsements delivered via Twitter and other social media.
“Innovations get consumers talking and looking at other media posts to see what [others] are telling their friends about the product they tried,” said Sue Viamari, editor of thought leadership for IRI.
Among the products benefitting:
Stride ID gum
I opened my pack of #StrideID and this was the picture on my package...guess they really do know me #love #converse pic.twitter.com/RmHtUfoVf6
— Carissa Ann (@XoXoCarissaAnn) September 22, 2013Nutella and Go snack pack
...woah these exist? #NutellaToGo pic.twitter.com/0z4o8qBdEV
— Amreen (@AmreeeenS) May 22, 2013Yo Crunch yogurt
Stocked up on a bunch of these #YoCrunch yogurts! I love the little candy toppings, so I got two of… http://t.co/mT2hYTKg99
— Dana M ♔Robsten Fan♔ (@KStewRobLuvr) February 13, 2014Got Milk? Magic Milk Straws
These straws are awesome, and my kid seems to think so too lol. #MagicStraws #StrawberryMilkStraws http://t.co/YhsnovxLj5
— Abigail Hernandez (@ahpurple90) April 14, 2013About the Author
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