H-E-B Promo Perks Up Coffee Brand

SAN ANTONIO — H-E-B used a high-value contest to promote its Café Ole store-brand coffee.

Facebook users who posted a Facebook comment about their favorite Café Ole flavor using the hash tag ‪#‎CafeOleMorning could win a one-year supply of Cafe Ole, a Keurig Platinum Brewer and a $100 H-E-B gift card. The free coffee will come in the form of three, 12-count coffee boxes every month for one year.

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Five winners were chosen at random. 

‬‬Café Ole comes in flavors including Taste of Houston, San Antonio, Texan Pecan, French Roast and “Christmas in a Cup.”

The brand was recently made available for single-serve brewers.

“Now you can enjoy a hot cup of coffee any time you want,” H-E-B wrote in promotional materials.