Sponsored By

Jewel-Osco introduces new mascot and kids’ club

“JOJO” to promote healthy eating and exercise

Jon Springer, Executive Editor

July 10, 2017

1 Min Read
Jewel-Osco
Jewel-Osco

Jewel-Osco’s newest employee is a furry red Cyclops.

In late June, the division of Albertsons Cos. Inc. introduced the anamorphic character known as “JOJO” (the “J” and “O” stand for Jewel-Osco) as part of a campaign to promote healthy eating among children.

“This will help our customers-in-training eat right, exercise often and enjoy grocery shopping at Jewel-Osco,” according to a blog post on Jewel-Osco’s website.   

Ads posted online highlight “JOJO’s picks” on items like fruits and vegetables. 

jojos-choice-jewel-osco_0.png

Jewel-Osco operates 186 stores throughout greater Chicago, Indiana and Iowa. The company is the “stalking horse” bidder http://www.supermarketnews.com/retail-financial/jewel-makes-100m-offer-19-strack-van-til-stores for 19 Strack & Van Til stores in Indiana currently under a bankruptcy auction.

Central Grocers, which is selling the stores, said in a court filing that an auction held last week did not attract any qualified bidders. The auction was adjourned and will resume on Tuesday. 

About the Author

Jon Springer

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

See more from Jon Springer
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

Read more

Federal regulators scrutinized the proposed merger in court on Wednesday when CEOs took the stand.
Legislation & Regulatory News
FTC grills Kroger, Albertsons CEOs on merger dealFTC grills Kroger, Albertsons CEOs on merger deal
thumbnail
Grocery Operations
Walmart is ready to launch new features with its Marketplace and fulfillment servicesWalmart is ready to launch new features with its Marketplace and fulfillment services
Aldi is hiring thousands of employees as it continues its U.S. expansion.
Retail Labor
Aldi to hire 13K workers as it grows its U.S. footprintAldi to hire 13K workers as it grows its U.S. footprint
thumbnail
Grocery Operations
Differentiation is key to Sprouts Farmers Market’s successDifferentiation is key to Sprouts Farmers Market’s success
supermarket produce section bell peppers
Fresh Produce
How supermarkets can add allure to produceHow supermarkets can add allure to produce