Meijer Launches Digital Coupon Program

SN STAFF

GRAND RAPIDS, Mich. — Meijer Inc. is launching a digital coupon program called mPerks this week allowing shoppers to redeem coupons at the POS without having to handle paper coupons.

By signing up at mperks.meijer.com, shoppers can preview and select coupons for national or Meijer-brand products that are then stored in their personal mPerks account. The applicable coupons are instantly redeemed when shoppers key in their mobile phone number at the checkout.

"With the advent of our new mPerks program, we've developed a smart and convenient way to keep more money in our customers' pockets," said Frank Guglielmi, director of public relations, in a statement. "No more clipping or printing of coupons. This is a faster and easier way to save money right at the register. We anticipate that this will be viewed quite favorably by a great many of our customers."

Once a digital coupon is selected on the mPerks microsite, it will be active in the shopper's personal account until redeemed or expired. At checkout, the mPerks member enters a mobile phone number, which will serve as his or her account number. Once the number is keyed in, it instantly triggers the coupon savings.

To help spur enrollment in the new program, the retailer is offering customers who sign up a $2 electronic coupon good toward their first purchase through Sept. 18.