Peapod Joins Targeted-Ad Network

SKOKIE, Ill. – Online grocer Peapod, a division of Ahold USA, has joined the Branded Audience Networks of Boston-based OwnerIQ, which enables advertisers to target advertising based on the products and brands that consumers either currently own or are considering.

The Branded Audience Networks, which includes online retailers, will uses the browsing behavior of Peapod customers in 22 markets nationwide as the basis for ad-targeting opportunities across the web.

“At Peapod we’ve built an incredible asset that’s used by millions of busy online grocery consumers every month,” said Peapod Interactive Vice President and Managing Director Tim Dorgan, in a statement. “Looking at the advances in today’s advertising technology, we saw an opportunity to partner with OwnerIQ to further leverage this asset and create new kind of advertising solution for today’s media buyer.”