products &promotions 2007-04-23

FOOD-FRIENDLY DVDS

SAN DIEGO — “Tot-a-Doodle-Do!” — a DVD series that strives to foster a healthy lifestyle for kids — has introduced three new “Tot-a-Doodle-Do!” titles with school, animals and transportation themes, all from Children's Creative Programming Partnership here. “Super Snack,” one of six segments found in every episode, engages children and their caregivers to make a nutritious snack with items found in most supermarkets. Marketing includes cross-promotional tie-ins, consumer education, giveaways and live appearances. Some of the 30-minute, live-action DVDs come with an optional craft project related to the show. DVDs with a craft project retail for $19.95, DVDs without for $14.95.

SUPPLEMENTAL HEALTH

WEST CALDWELL, N.J. — Windmill Health Products is launching Prostalex Plus this spring, a natural supplement for supporting prostate health. Studies have shown it may help reduce the size of an enlarged prostate, decrease frequent night urination and improve urinary flow. Prostalex Plus contains a blend of herbs to support prostate function and help enhance urination function and is available nationwide. The launch will be nationally advertised in newspaper and consumer print ads, as well as on the Internet. It is available in a 30-day supply.

X-TRA CLEAN

SAN DIEGO — The WD-40 company here has repositioned its X-14 cleaning product line. A new marketing plan gives X-14 the tag line “The Bathroom Expert.” With the redesign, each item in the line features similar bold colors and packaging, providing a consistent look for the set of products. Point-of-purchase materials, such as brochures offering bathroom cleaning tips, are available to retailers to help drive purchases. X-14 has a consumer website, www.thebathroomexpert.com, which offers tips on topics such as deep-cleaning tough mold, and keeping showers looking and smelling fresh. The website and additional communication efforts will highlight the concept of quick vs. deep cleaning.