Raley’s Names First Chief Marketing Officer

ELLIOT ZWIEBACH

WEST SACRAMENTO, Calif. — Raley's here said it has named Michelle Cervantez as its first-ever chief marketing officer.

Michelle Cervantez

The company said she will bring a fresh perspective to the business “at a time when there are increasing choices for consumers [by] spearheading Raley’s brand management and strategic marketing” and that she will “help drive simple and clear messaging to consumers.”

Cervantez was previously chief marketing officer for Jacuzzi Group Worldwide.

“She has the capacity for learning the nuances of the grocery business quickly and building team synergy to achieve our objectives,” said Bill Coyne, president and chief executive officer.

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