ShopRite Expands Can Can Sale

KEASBEY, N.J. — ShopRite has extended its annual Can Can Sale to four weeks this year and has launched a charitable drive to accompany the popular promotion.

The Can Can Sale, now in its 43rd year, runs Sunday, Dec. 29, through Saturday, Jan. 25.

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This year ShopRite — the banner supplied by cooperative wholesaler Wakefern Food Corp. — said it has launched “Soup Cans for Souper Fans,” a program that enables ShopRite Facebook fans to get involved in ShopRite’s fight against hunger. For every new fan on ShopRite’s official Facebook page, Campbell Soup Co. will donate one can of Campbell’s Chunky Soup, up to 5,000 cans, to local food banks in the communities it serves.

“The annual Can Can sale is the perfect opportunity for ShopRite to raise awareness of the issue of hunger in our communities,” said Christine Magyarits, community relations manager for ShopRite. "'Soup Cans for Souper Fans’ is a fun yet powerful way to engage our customers in the fight against this ever-growing problem in our nation.”

Originally intended to focus solely on ShopRite private label products, today many national brands are included in the Can Can Sale as well. Although there are no sales figures available from the early days of ShopRite’s Can Can, the company estimates it has sold more than 3 billion cans over the sale’s history.

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