Video: Giroux says customer-centricity is core Metro strategy

SN 2014 Marketer of the Year Marc Giroux says Metro recognizes that customer-centricity “as one of the key pillars of our strategy” and as such Metro has worked with Dunnhumby to initiate a corresponding loyalty program. Giroux was interviewed by Supermarket Guru Phil Lempert leading up to the 2014 FMI Midwinter Executive Conference.

Watch these Total Access Videos for 2014 FMI Midwinter:

• Sarasin: Retailers must understand four generations
• Giroux: Customer-centricity is core Metro strategy
• Mitchell: ‘Fun, energizing, inspiring’ to work with industry advocates
• Schnucks’ Taylor talks about years of customer service
• Hy-Vee’s Comer urges advance planning for cybersecurity issues
• Davis sees opportunity for growth for independents
• Cousins says cybersecurity strategy focuses on consumer data