Amazon Launches Delivery of Perishables
Internet retailing giant Amazon as begun a limited test of delivering perishable grocery items, according to reports yesterday.
August 3, 2007
SEATTLE — Internet retailing giant Amazon here has begun a limited test of delivering perishable grocery items, according to reports yesterday. The retailer has begun delivering fresh product to a small group of Mercer Island, Wash., customers from a warehouse here using its own fleet of 12 refrigerated trucks, the Wall Street Journal reported. Amazon could not be reached for comment on the reports. The “Amazon Fresh” pilot program includes next-day delivery of both organic and non-organic fresh produce, meat, fish, ice cream and other dairy products, according to one report, which also noted that the test could soon be expanded to other Seattle suburbs. Amazon last year launched widespread delivery of shelf-stable groceries, for which it uses third-party shipping services.
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