Sponsored By
Foodservice at Retail
thumbnail
Foodservice at RetailMULTIRETAILER LOYALTY-CARD PLAN FADES FOR RAINBOWMULTIRETAILER LOYALTY-CARD PLAN FADES FOR RAINBOW
MINNEAPOLIS -- Rainbow Foods here, a division of Fleming Cos., Oklahoma City, has pulled out of a multiretailer loyalty program, giving customers until Aug. 29 to redeem all earned gift certificates. It is unclear if Rainbow will pursue a new loyalty program."Although we were in the Gold Points program from its inception, upon reassessment it did not fit in with our long-term marketing plans," Rainbow
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News