Lowes Partners with Unata and Inmar to Launch Digital Integrated Coupons

Unata—a provider of one-to-one digital solutions for grocers—and Inmar—a technology and analytics company—are collaborating to integrate digital coupons directly into grocers’ e-commerce and e-circular programs to enable more inter-connected and seamless digital grocery experiences. Lowes Foods is the first grocery retailer to launch the integrated solution, embedding Inmar’s digital coupons into the Unata-powered e-commerce and e-circular experiences.

“This brand new digital coupon experience, as well as our new collaboration with Inmar, are part of our commitment to innovation and to ensuring we keep our retail partners at the forefront of the industry,” says Marc Faucher, Unata COO and CFO. “Moving forward, any retailer that works with Unata will automatically have access to out-of-the-box support for Inmar coupons flowing directly into their e-commerce and e-circular experiences.”

Even as Inmar’s shopper behavior research finds nearly 40 percent of consumers regularly use digital coupons, these offers traditionally are located within their own separate section of a grocer’s website, not allowing shoppers to view or clip coupons while list planning or online shopping. This has left shoppers unable to know which products have associated coupons or how the savings from their clipped coupons will reduce their cart total, making it more difficult for shoppers to save.

To solve these problems, Unata and Inmar have created an integrated experience that includes the following never-been-done-before capabilities:

By improving the digital shopping experience and helping shoppers save more, retailers increase shopper satisfaction and improve loyalty while manufacturers gain greater exposure for their coupons.

“By working with Unata to enable this transformational solution, we help retailers and brands take full advantage of sales opportunities generated by the growth of eCommerce in the grocery vertical,” says David Mounts, chairman and CEO of Inmar. “Research by Inmar Analytics shows that online grocery shopping is growing at a rate of 20 percent per year—with that growth accelerating every year. As shoppers look to save time and money when grocery shopping, Inmar and Unata help them do both through an integrated e-commerce experience,” adds Mounts.

“We are very excited to offer our guests this new digital coupon capability,” says Michael Moore, Lowes Foods CMO. “It will simplify our guest’s experience and will empower them to maximize savings on their grocery basket. At Lowes Foods, this is just another step in our rebranding journey and is part of our continuing effort to innovate for our guests.”