Sponsored By

Meet the iPill

Fruits, vegetables and other healthy foods are great and all, but there’s one thing they’re sorely lacking: a microprocessor. Yes, even pinpoint functional compounds like omega 3-s and probiotics come up short in comparison to the latest in ...

Jeff Wells, Reporter

January 28, 2009

1 Min Read

ipill-02-370.jpgFruits, vegetables and other healthy foods are great and all, but there’s one thing they’re sorely lacking: a microprocessor.

Yes, even pinpoint functional compounds like omega 3-s and probiotics come up short in comparison to the latest in pharmaceutical technology. The iPill, unveiled recently at the always hot-and-happening American Association of Pharmaceutical Scientists conference, is an 11 x 26 millimeter tablet that delivers targeted doses of medication into your system. Doing this supposedly makes it more effective than conventional pills. And by honing in on just the right spot in your gut, scientists with developing company Philips say, the iPill cuts down on nasty side effects that come with many drugs.

It’s only in the prototype stage right now, and so far the iPill is intended to only treat digestive disorders like Crohn’s disease and colitis. But it’s being touted as a valuable research tool. And in a world where food and medicine are becoming increasingly intertwined, a future full of bionic apples, carrots and potato chips doesn’t really seem so farfetched.

About the Author

Jeff Wells

Reporter, Supermarket News

Jeff Wells is a reporter with Supermarket News, covering health and wellness issues for the magazine's quarterly Whole Health supplement. Jeff previously worked for consumer magazines and has written for various publications and websites. He does most of his shopping at Whole Foods and the corner bodega, but he can’t go too long without making the pilgrimage to Costco.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News