Nature's Way Donates to Forest Conservation Efforts

Nature's Way Brands is donating one percent of its gross revenue from select products to the Rainforest Alliance. The donation will help support the international nonprofit to conserve biodiversity, ensure sustainable livelihoods, and promote the rights and well-being of workers, their families and communities.

"Nature's Way was born from the earth in 1968 and our mission is to promote better health through the power of nature," says Michael Devereux, President and CEO of Nature's Way. "We are proud to support the Rainforest Alliance, a top-rated charity that is helping create a world where people and planet prosper together."

Nature's Way Brands will donate up to $100,000 to the Rainforest Alliance based on the sales of total whole herbs, herbal formulas and standardized herbal extracts from June 1 to August 31, 2016. The vitamin supplements are available at finer health and nutrition stores nationwide.

"We are excited about this opportunity with Nature's Way, a company that has been involved in the environmental community for more than 47 years," says Ana Paula Tavares, Executive Vice President of the Rainforest Alliance. "We appreciate Nature's Way's extraordinary commitment to support our mission with the goal of furthering responsible environmental and social stewardship through our work around the globe.

 Nature's Way became the first herbal dietary supplements brand to receive both non-GMO and TRU-ID certification. Non-GMO certification ensures Nature's Way herbals are produced according to best practices for avoiding genetically modified organisms, company officials say. In addition, the TRU-ID certification ensures the authenticity of Nature's Way herbals – confirming that the herb found in the product matches the herb found in nature.

"Nature's Way is passionate about supporting a cause both our consumers and our company believes in," Devereux says. "We pledge to do our part to protect the environment."