Safeway Attempts to Inspire Holiday Planners

SN Staff

PLEASANTON, Calif. — Safeway launched Holiday Inspirations, an online holiday idea site with partners Jeff Anderson, executive chef of Safeway’s Culinary Kitchens and Debi Lilly, an entertaining and decor expert.

The addition of the site is in response to an online survey that revealed 75% of women find perfecting their holiday decor and meal menu was among the most demanding aspects of holiday entertaining.

The site includes Lilly's entertaining ideas, tablescape and home decor tips, as well as her design collection and floral arrangements which are accompanied by Chef Jeff's favorite holiday recipes. The online holiday destination also illustrates ways shoppers can save in store. Also available by download via the iTunes store is a proprietary Safeway Chef Assistant mobile application to help hosts save time during the holiday season.

"We listened to our customers and set out to solve their challenges during this festive season by providing them with tips and recipes to make holiday entertaining easy, affordable and fun," said Mike Minasi, president of marketing for Safeway. "Our survey results showed us that there's an opportunity to build broader awareness of all that Safeway has to offer to alleviate seasonal stress.”