Smart & Final Adds Gift Card Mall

SN STAFF

PLEASANTON, Calif. — Blackhawk Network, a subsidiary of Safeway, announced Monday that Los Angeles-based Smart & Final will be merchandising its Gift Card Mall at 182 locations in California, Arizona and Nevada.

Gift Card Mall offers popular prepaid gift cards, reaching 165 million consumers annually. Consumers can find popular brands in entertainment, dining, fashion, home improvement and sports categories. A wide selection of gift cards, including iTunes, Lowe's, Olive Garden, Nordstrom and Visa(R) gift cards, will be available at Smart & Final locations.

Smart & Final locations will also include Blackhawk Network's popular Prepaid Center, featuring PayPower Visa prepaid debit cards and Reloadit Packs, as well as telecom products for consumers.