Sponsored By

Smart & Final To Be Official Grocery Partner for LA Clippers

Retailer hosts ‘Undercover Bagger’ event with Sam Dekker to celebrate new partnership

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Smart & Final Stores has partnered with the Los Angeles Clippers to be the professional basketball team’s official grocery partner for the 2017-2018 NBA season. To celebrate, the warehouse grocery store is hosting an event today at the Downtown Los Angeles Smart & Final Extra! store with the team’s power forward, Sam Dekker, who will pose as a store employee in a surprise pre-season appearance.

The event will take place from 12:30 p.m. to 3:00 p.m. PST at 854 S. Figueroa St. in Los Angeles.

Dekker, who will be disguised as a Smart & Final store associate, will participate in an official new employee orientation training and pose as an “undercover bagger” – dunking groceries into bags, assisting shoppers to their cars and participating in various in-store duties with other employees.

“Sam will provide subtle cues of his ‘other Clipper-job,’ all while joking with surprised store associates and bantering with unsuspecting shoppers,” say Smart & Final officials. “Hidden camera will be placed around the store to capture the excitement – and the occasional grocery bag dunk.”

Smart & Final is a value-oriented grocery retailer headquartered in Commerce, Calif., near Los Angeles. The company operates 313 grocery and foodservice stores under The Smart & Final, Smart & Final Extra! And Cash & Carry Smart Foodservice banners.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like