Summer Fancy Food Show, SIAL Paris to Highlight Food Innovation

The Specialty Food Association's Summer Fancy Food Show and Comexposium's SIAL Paris have made an agreement to highlight food innovation at their respective trade shows by featuring each show's award-winning products.

Each organization and show hope to present buyers of specialty food with new innovation's in everything from chocolate, cheese and olive oil to natural and organic foods. The Specialty Food Association will present its sofi Awards and SIAL Paris will present its Food Innovation Awards; "sofi" stands for "specialty outstanding food innovation."

Each show will present the other's award winners in high-profile showcases to provide the honored food companies with new opportunities to develop their businesses in international markets.

"For years, SIAL has been inspiring attendees by providing  food for thought by showcasing product innovation in all its guises, and by spotlighting food trends from around the world," says Nicolas Trentesaux, SIAL network director. "It is logical to join forces with the Specialty Food Association's Summer Fancy Food Show and sofi Awards, in hopes that we will both inspire our respective clients and partners."

At the 2016 Summer Fancy Food Show at Javits Center in New York, from June 26 – 28, a showcase will present the ten innovative food products selected for SIAL Food Innovation Awards at the SIAL shows in 2014, 2015, and 2016. During SIAL Paris 2016, October 16-20, in Paris Nord Villepinte, winners of the Specialty Food Association's 2016 sofi Awards will be showcased in a dedicated display featuring 28 outstanding products.

"The sofi Awards are the highest honor in the specialty food industry and we are delighted to have the opportunity to showcase these outstanding innovative products at such an important international marketplace as SIAL Paris," says Laura Santella-Saccone, chief marketing officer of the Specialty Food Association. "By showcasing SIAL's Food Innovation honorees, we are adding even more innovative products to present to key buyers from around the world who attend the Summer Fancy Food Show."