Tops Friendly Markets Teams Up with PepsiCo and Feed the Children to Provide Food to Rochester, N.Y. Families

PepsiCo and Tops Friendly Markets have partnered with Feed the Children to provide 800 families in need in Rochester, N.Y., with a week's worth of food and essentials—enough supplies to fill two large semi-trucks. 

"We know families are beginning to prepare for a new school year and we want to help them get off to a great start by providing for some of their needs," says Mike Farmer, sales zone director, west New York, PepsiCo's Frito-Lay division. "Families should never have to wonder where their next meal is coming from and we're proud to continue our partnership with Feed the Children and Tops Friendly Markets to help the great people of Rochester."

Each qualifying recipient, identified and preselected by Catholic Family Center, will be given: one 25-pound box of nonperishable food items, one 10-pound box of personal-care items, one box of AVON products, one 20-count Frito-Lay Smart Mix snacks, one 20-count Frito-Lay Baked & Popped Mix snacks, Quaker Chewy Granola Bars, Quaker Standard Grits, Rice a Roni Value Chicken, Aquafina, Lipton Iced Tea, and produce and nonperishable food items provided by Tops Friendly Markets. 

"Tops is committed to eradicating hunger in the communities we serve. We're thrilled to partner with our friends at PepsiCo and Feed the Children on this initiative. The way we see it, we're simply neighbors helping neighbors," says Andrew Brocato, director, community and public relations, Tops Friendly Markets.

This is the second annual event PepsiCo, Tops Markets and Feed the Children have hosted in the Rochester community, where 33 percent of the population lives below the poverty line. Similar events will be hosted in other major U.S. cities throughout the remainder of the year.

"Feed the Children strives to provide hope and resources to those without life's essentials," says J.C. Watts, Jr., Feed the Children president and CEO. "We are honored to partner with PepsiCo and the Catholic Family Center in the fight to end hunger in America."