Let science-based nutrition lead the way to pet food growth

By Joe Toscano, Vice President, Trade & Industry Development at Purina

Sponsored by Nestlé Purina

As more and more pet owners are becoming actively engaged and informed about the health of their four-legged friends, super premium pet foods with targeted nutrition are growing in popularity. Super premium is the largest price tier within the total dog/cat category, making up more than a third of total dollar sales and growing at 3.5%. Consumers are looking for nutrition that’s not only enjoyable, but also healthy and enables their pet to live their best life.  

In fact, three-quarters of dog owners think it is important to buy food formulated for their dog’s size, breed, life stage or other need. Four out of ten pet owners say they “would pay more for a food that was made specifically for their pet’s nutritional needs.”

At Purina, our innovation and product cycle is guided by research. We have more than 500 scientists, veterinarians and nutritionists on staff, who work tirelessly to uncover breakthrough nutrition that helps dogs and cats live longer, healthier lives. Over the years, Purina ONE has used that expertise to develop formulas that support a pet’s whole body health every day and throughout a pet’s lifetime, with formulas that address changing needs at each life stage. Purina ONE has formulas for puppy/kitten, senior cat/dog, weight management and sensitive system, just to name a few. Purina ONE nutrition is veterinarian recommended and proudly crafted in our own USA facilities. 

Retailers carrying Purina ONE turn shoppers into loyal consumers who know they won't have to look anywhere else to find what their pets need.

Purina ONE natural dog food and cat food formulas use high-quality ingredients for nutrition that can lead to visible differences in a pet’s health, and consumers can see these differences for themselves when they join the more than 1.5 million others who have taken the 28-Day Challenge.

Dogs and cats may be even more eager for mealtime, thanks to meat as the #1 ingredient and the tasty bites in Purina ONE.

The purposeful nutrition in every bag of Purina ONE helps support healthy energy. Dogs and cats may want to play more and may be happier overall.

By the end of the month, owners should see clear, alert eyes and a healthy skin and coat, supported by the omega-6 fatty acids, vitamins and minerals provided by Purina ONE.

Consumers who go online to sign up for the 28-Day Challenge will receive a $5 coupon on their next bag of Purina ONE. We are recommending retailers take advantage of the 28-Day Challenge to help them convert shoppers into buyers. Work with your local teams on promoting the challenge and taking the opportunity to satisfy your shoppers and their pets alike.