Albertsons enables iPhone, Apple Watch links to Sincerely Health platform

Through a collaboration with Apple, Albertsons Cos. now can accept activity data from the iPhone and the Apple Watch on its Sincerely Health digital health-and-wellness platform.

Albertsons said Wednesday that customers who wear Apple Watch Series 3 or later can share their activity information with their Sincerely Health account and earn up to 75 points daily for closing all three Activity rings—Move, Exercise and Stand. Those without an Apple Watch can connect their iPhone with iOS 16 through the Fitness app and earn up to 25 points each day for closing their Move ring.

Rolled out in early February, the science-backed Sincerely Health platform links consumers to education and services to help them make smarter decisions across elements of well-being, including food and diet, exercise, sleep, medical care, medications, immunizations and mindfulness, Boise, Idaho-based Albertsons said. Along with input from health, insurer and tech partners, the portal reflects insights collected from more than 10,000 customers and associates.

Sincerely Health is accessible through the mobile apps and websites of 16 of Albertsons Cos.’ 24 supermarket banners, including Albertsons, Albertsons Market, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, United Express, Market Street, Amigos, Pavilions, Star Market and Carrs. The food and drug retailer noted at the platform’s launch that Sincerely Health users can link activity trackers such as Apple Health, Fitbit and Google Fit and log their vitals and medication regimen for better visibility and control over their health.

Sincerely Health users can connect their iOS 16 iPhone via the Fitness app and earn up to 25 points daily for closing their Move ring. / Image courtesy of Albertsons.

“We are taking another step towards our commitment to inspire well-being by rewarding customers for their physical activity,” Omer Gajial, chief digital officer and executive vice president of health at Albertsons Cos., said in a statement. “Customers can now connect their Apple Watch or iPhone and receive rewards for closing their activity rings. By integrating Apple Watch with the Sincerely Health platform, we are making it easy for customers to get value and also receive incentives for achieving their fitness goals.”

Albertsons Cos. customers participating in Sincerely Health start with a brief questionnaire to set their baseline Health Score, a health measure of seven dimensions of wellness. Next, they can establish small, achievable goals—related to physical activity, nutrition, lifestyle and sleep—to improve their Health Score, track their progress, and receive actionable insights and rewards for achieving those goals. Rewards include points toward grocery coupons and discounts.

Sincerely Health also features an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments and connecting with general practitioners via telehealth services.

Last month, Albertsons announced that it had branched its “Sincerely” health and wellness branding into food in a new omnichannel marketing campaign. Called “Sincerely, Food,” the effort highlights the importance of food in daily moments and special occasions.

Overall, Albertsons Cos. operates 2,271 retail food stores, including 1,722 pharmacies, in 34 states and the District of Columbia.