Asda to Use Rich Product Content Online

LEEDS, U.K. — Asda Stores here, the British subsidiary of Wal-Mart Stores, has selected New York-based Webcollage to provide the tools to build and syndicate rich content for thousands of products accessed through all of Asda's web and mobile properties in the United Kingdom.

Webcollage’s syndicated content features interactive tours, videos and detailed descriptions of products.

Webcollage has a similar arrangement with Wal-Mart in the US with rich product content live on 36,014 product pages on its site. That content was accessed by customers 107 million times in 2011, according to Webcollage.

Read more: Wal-Mart Worker Group Responds to Unions

Asda will have access to Webcollage's hosted "Content Publisher" platform, which will enable individual manufacturers to provide Asda websites with rich media product information. The platform provides a variety of templates to help manufacturers upload rich media content and update new product information and pricing.

"Delivering the lowest prices and the highest level of service to our customers is our number one priority. This includes making sure they have as much information as necessary to make informed purchases either online or in our stores," says Frazer Locke, trading director at Asda Direct, in a statement. “Webcollage can help us to provide our customers with top notch content for a wide range of products ranged on Asda Direct, including images and videos to make shopping even easier and more appealing.”

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