Gopuff announces big discounts for its premium members

Delivery service Gopuff is discounting its private-label products by 10% or more and providing discounts up to 30% off more than 100 other top-selling essential items, such as laundry detergent, paper towels and milk, for members of its premium service, Gopuff FAM, the ultra-fast delivery company announced Monday. 

The company is also launching a Weekly Deals program for FAM members with discounts as high as 60% off, the delivery service said. Gopuff’s private-label brand, Basically, was introduced in January 2022 and includes dozens of products, such as bottled water, home essentials and snacks.  

“It’s no secret that consumers are feeling the pinch of inflation and the broader economic climate,” the company said. “The new ‘Lower Than Low Prices’ benefit is designed to provide unbeatable value for FAM members, a group that accounts for nearly 50% of all Gopuff orders.”  

The delivery service noted that members can now buy a dozen organic eggs for $2, Sweet Street Sandy’s Cookie for 60% off and Rao’s Homemade Marinara Sauce for 40% off, among other deals. 

Members of the FAM service, which costs $79.99 a year or $7.99 a month, also pay no service fees and earn double loyalty points for every order. 

Philadelphia-based Gopuff was founded in 2013 and now operates hundreds of microfulfillment centers across the country. The company partnered with food delivery service Grubhub in October 2022, placing Gopuff’s selection of products, including its private-label products, in Grubhub’s marketplace.