Grocery TV hits milestone with 20K screens

In-store digital advertising company Grocery TV has reached a new milestone and is now in 4,000 grocery stores where it operates 20,000 of its marketing displays, the Austin, Texas-based company announced Tuesday.  

The expansion of its in-store media network, which has included ads for companies such as AT&T, The Hershey Company, Pepsi and JPMorgan Chase, is the result of a number of new partnerships Grocery TV has developed over the last year with grocers such as Schnucks, Smart & Final and Coborn’s, the tech company said in the announcement.  

"Our goal going into this year was to expand into high-value areas of the store, while growing our overall network with retail partnerships that further our reach," said CEO Marlow Nickell in a statement. "The 4,000-store milestone means the network has grown 26% over the last year." 

The company, which was founded in 2016, noted that its 2023 growth has put it into major markets, such as Los Angeles and St. Louis, and fueled its reach among Hispanic consumers. Grocery TV's growing roster of clients was also made possible by the launch of its retail marketing platform, giving grocers the ability to manage multiple campaigns across several stores. 

Grocery TV’s digital displays have expanded beyond the checkout lane this year and can now be installed in every part of the store.