Grocery TV screens just got bigger

Screens at the checkout lane just got bigger at select ShopRite grocery stores in the New York City area with the release of Grocery TV’s 32-inch digital displays, according to an announcement from the tech company. 

The Austin, Texas-based tech company said it is in the process of installing more of its larger front-end ad displays, which give shoppers at the checkout lanes a better view of brand and retailer messaging, while reducing the perceived wait time. 

"As marketers look for ways to better communicate with household decision makers throughout the physical store, we're proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands and agencies to better connect with their customers," said Mike Pollack, chief revenue officer at Grocery TV, in a statement. 

The screens are fully programmable and able to target shoppers on a regional or national level, according to the company, which noted it has run ad campaigns for companies such as AT&T, The Hershey Company, Pepsi and JPMorgan Chase.  

The move follows Grocery TV’s expansion beyond the checkout lane. In mid-March, Grocery TV CRO Mike Pollack told Winsight Grocery Business that it’s digital displays would soon be installed in all departments, including pharmacies and customer service areas.  

The company is also launching a variety of capabilities through its new retail marketing platform, which enables grocers to manage multiple ad campaigns across multiple stores. It’s been a strong year of expansion for the company, which recently purchased Mediaworks, a digital-display company that installs hand sanitizer stations at the front of stores that include 32-inch digital displays.  

The company currently has more than 19,000 digital displays in operation in stores across the country, including at grocers such as Cub, Schnucks and Lunds & Byerlys.