Hannaford Supermarkets partners with Flybuy to rev up its Hannaford To Go platform

Hannaford Supermarkets has partnered with technology platform Flybuy to better support its Hannaford To Go shoppers, the Ahold Delhaize USA banner announced on Monday.

“We are excited to partner with Flybuy and provide our Hannaford To Go customers with an even more efficient, convenient, and personalized pickup experience,” said Hannaford Supermarkets Director of E-Commerce and Digital Marketing Mark Bradeen in a statement. “This new feature is in line with our overall strategy to enhance convenience for customers while continuing to deliver the high-quality, fresh items and dependable value synonymous with the brand.”

In April, the grocery retailer launched the Flybuy platform in nearly all of its 186 stores throughout the northeastern U.S.

Flybuy leverages location data to streamline the pickup process, reduce wait times and enhance the overall customer experience.  

Also centered to increase convenience, the new partnership allows shoppers to be notified via text message when their order is ready. They can click on the provided link to let the store know when they are on their way to pick up the order, as well as when they have arrived at the store.

“We are thrilled to launch Flybuy with Hannaford Supermarkets and provide an easy, quick and personalized pickup solution,” said Marc Wallace, co-founder and CEO of Flybuy, in a statement. “Our technology has worldwide brand roll-outs in over 50 countries and more than 30,000 locations, and each brand pushes us to be more innovative and break new barriers every day. As a Massachusetts native, I am very familiar with Hannaford Supermarkets and am proud that they are joining the Flybuy family.”

Hannaford Supermarkets was founded in Portland, Maine, in 1883 and now operates stores in Maine, New York, Massachusetts, New Hampshire and Vermont.