Meijer Expands Mobile Checkout Chainwide

Meijer has completed the roll out of its Shop & Scan technology across all 264 stores. The 15-month initiative was completed as the advanced checkout option was introduced to the final 44 stores in southeastern Michigan.

The mobile app allows customers to shop, scan and bag as they go to avoid lines at the checkout and personalize their shopping visit. A running total of items purchased is viewable as they shop throughout the store. Once a customer has completed their shopping, they simply scan their phone at a self-checkout lane and pay, making the checkout experience quick and easy.

Photograph courtesy of Meijer

“As we’ve rolled the program out in six states, the response has been incredibly enthusiastic,” said Stephanie Brackenridge, director of customer experience for Meijer, Grand Rapids, Mich. “Customers have appreciated the ability to have a choice in shopping how they want, depending on how their day is going. Many are finding the opportunity to personalize their store visit with a cellphone is a great way to save time and help avoid lines.”

Since the original pilot launch last year in Grand Rapids, the Meijer Mobile app has been downloaded more than 1.5 million times. Once the app was downloaded, more than 80% of Meijer customers have repeatedly used the Shop & Scan app as part of their shopping experience.