Online discount grocer Martie goes nationwide

Discount online grocer Martie is now available nationwide, the company announced Wednesday.  

It’s been a quick rise for the e-commerce grocer, which debuted in 2021, offering heavily discounted surplus groceries for discounts up to 70% off.

The e-tailer said it aims to disrupt the $650 million brick-and-mortar surplus industry.  

The grocer's expanded reach—Martie was only available in 34 states as of July—is due in part to the construction of a 38,000-square-foot shipping warehouse in Dallas in April. Prior to that, the online grocer was only available in 11 states. 

The company said it saves shoppers an average of $54 per order, roughly $600 a year, and that nearly half (47%) of its customers are repeat shoppers. 

“We are thrilled that every person in this country will have access to surplus items at a discounted rate, including specialty and premium items,” said Martie CEO and Cofounder Louise Fritjofsson in a statement. “Martie promises significant savings and to always stock our online with the essentials you know and need.”  

Fritjofsson said the treasure hunt for deals on the Martie app makes shopping fun and is a “pretty amazing bonus” for customers.  

“By selling surplus items that would otherwise go to waste, we are enabling customers to be environmental heroes simply by shopping discounted groceries,” she added. 

Related:Martie launches online overstock grocer in Texas with new warehouse

The company offers more than 800 SKUs, which includes everything from premium and specialty items to national brands like Kellogg’s, Quaker, Tate’s and Annie’s Homegrown. 

The retailer noted that in addition to heavy discounts, shoppers are helping divert perfectly good groceries from the landfill.  

“Nearly 40% of all food in America is wasted, despite being perfectly fine to consume, and 39 million Americans are food insecure,” the company said in a statement. “Martie is solving this problem by working with top brands and producers to shop their ever-changing supply of surplus goods—items that would otherwise be thrown out due to overstock, package changing, nearing best by dates or seasonality—and in turn sells them online directly to consumers at up to 70% off retail. In doing so, Martie has saved more than 2 million pounds of food from going to the landfill, instead diverting it to customers across all walks of life.”