Price Chopper/Market 32 adopts Invafresh's Fresh Retail Platform

Price Chopper/Market 32 has expanded its relationship with Toronto-based grocery tech company Invafresh, adopting its Fresh Retail Platform, the tech company announced Tuesday.  

The tech company noted in a press release that the integration of the grocer’s in-store production data with Invafresh's AI-powered system will enable Price Chopper/Market 32 to “forecast intelligently and accurately, replenish orders, plan production and manage inventory.” 

Adoption of the Fresh Retail Platform will also help the Schenectady, New York-based grocer to reduce food waste and provide a fresher experience for its customers, the tech company said.  

“With Invafresh we have increased sales by improving on-shelf availability and have reduced food waste by having fresher products. Because of Invafresh's reliable and easy-to-use application, our in-store teammates can redeploy their time to customer-facing activities, which has led to an overall better shopping experience for our customers,” said Jody Plonski, senior vice president of operations at Price Chopper/Market 32. “Our partnership with Invafresh has helped to prevent 20 tons of fresh food from being wasted each week across our store operations. Invafresh is a key contributor to helping us achieve our sustainability goals, so strengthening our partnership was the right decision for Price Chopper/Market 32 and the communities we serve.” 

Invafresh CEO Tim Spencer noted in a statement that Price Chopper/Market 32 has been an industry leader in food waste reduction, due in part to the use of its inventory management tech.  

“We know that most problems in Fresh are related to forecasting the constant shifts in demand and the need to optimize and match supply and availability,” Spencer said. “With the intelligent forecasting and real-time analytics capabilities of our Fresh Retail Platform, Price Chopper/Market 32 has been able to address those problems and make a measurable impact on the food waste front.”