Rosie, Piggly Wiggly Alabama Make E-Commerce Deal

Piggly Wiggly Alabama Distributing Co. has selected Rosie Applications to implement online shopping at its more than 270 retail locations across the Southeast, the companies said.

"We visited retailers using Rosie and have been continually impressed by their reputation for providing outstanding service and support to both the store and the online customer," David Bullard, president and CEO of Piggly Wiggly Alabama said in a statement. "Rosie's commitment to helping grocers succeed by growing both top and bottom line results, not just selling them software, made us confident they are the right choice for our members."

Rosie creates a digital storefront for each retailer, enabling local shoppers to shop online via web or mobile phones for click-and-collect or delivery. Retailers can customize the program with special offers and discounts, extensive local branding, messaging to shoppers and more.

“At Rosie it’s not enough to simply help grocers get online. Our mission is to help them succeed in serving their shoppers in this rapidly evolving online marketplace,” Rosie CEO Nick Nickitas  added. “Our programs always include tools retailers can’t get anywhere else, including dedicated customer support staff, automated marketing, P&L tools and more.”

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Bessemer, Ala.-based Piggly Wiggly Alabama, a division of Keene, N.H.-based distributor C&S Wholesale Grocers, has 265 stores in Alabama, Mississippi, Georgia, Tennessee, Louisiana and Florida. Rosie, based in Ithaca, N.Y., is a leading ecommerce software provider focused on independent food retailers.

Photograph courtesy of Rosie