Sponsored By

Study Shows Workers Support ‘BYOD’

App-based tools can improve retention and engagement while improving productivity, survey suggests. Phone apps can improve retention and engagement while improving productivity, survey suggests.

Jon Springer, Executive Editor

March 25, 2019

2 Min Read
Walmart App
Phone apps can improve retention and engagement while improving productivity, survey suggests.Photograph courtesy of Walmart

About two-thirds of hourly retail employees say they would use their personal cellphones to access information about scheduling changes or company training—two areas often cited as “pain points” when they quit jobs, according to a new study the from digital workplace platform WorkJam.

The survey of 1,000 hourly workers across five industries including retail suggests a strong receptivity to so-called “bring your own device” (BYOD) policies that can improve worker productivity, engagement and retention, WorkJam said.

“Our smartphones are an extension of who we are, and being able to integrate aspects of our work lives into our personal devices creates ease and comfort for employees,” said Steven Kramer, president and CEO of WorkJam, in a statement. “Today, every U.S. workplace relies on smartphones, and the service industry is no exception. If used in conjunction with a BYOD policy, employers can foster a more productive, engaged and loyal workforce.”

Opposition to having hourly retail workers use their devices at work has softened in recent years, with Walmart late last year saying it would give workers the option to download its own suite of apps on their personal phones. Walmart workers can also choose to use those work apps on store-issued handheld devices, but one advantage, the company noted, was that workers can use their own devices the moment they clock in.

“We know technology is helping our associates be more productive and deliver for our customers in new ways,” Walmart said in a blog post. “BYOD is just another option our people will have to access the custom apps that help associates perform their jobs.”

Speaking at the recent National Grocers Association Show in San Diego, Bob Harmon of Salt Lake City-based independent retailer Harmon’s said the company was encouraging workers to use their cellphones as a customer service tool to answer shopper questions if necessary.

According to the WorkJam survey, 61% of hourly employees cite scheduling and communication pain points as reasons for leaving their jobs.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like