Target Supports Apple’s Passbook

MINNEAPOLIS — Target Corp. announced its support for the Passbook app in Apple’s new iPhone and iPod touch, allowing shoppers to send, store and access Target’s Mobile Coupons.

The Passbook app, which puts all digital coupons, tickets and loyalty cards in one place, is part of Apple’s recently updated operating system, iOS 6 used in the devices.

“We’re thrilled to bring our guests the ability to use Target Mobile Coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, vice president, Target.com and mobile experience, in a statement. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

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