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The Fresh Market launches digital-only shoppable magazine
The online mag has interactive content, meal planning tips, and the ability for guests to actively shop any product
1 Min Read
The Fresh Market
The Fresh Market, Inc. has launched a shoppable version of its magazine, previously available in print and online, in a new, digital-only format.
The digital mag is yet another step for the Greensboro, N.C.-based company into the world of shoppable content — last month Fresh Market launched a retail media network for vendors seeking to post shoppable ads during the retailer’s livestreamed online broadcasts.
The revamped magazine has a larger format with more content, including:
Tips to help with weekly meal planning
In-store meal ideas
A section dedicated to specialty eating (i.e. Paleo, Keto, vegetarian)
Clickable buttons that take users directly to ecommerce collections
Shoppable videos embedded throughout each issue, which allow guests to watch content including recipes, curator content, and how-to videos
A new navigable table of contents that allows guests to flip directly to a page of interest.
Increased sustainability, as Fresh Market will no longer print or ship a version of this magazine
“Our new digital-only shoppable magazine marks our largest and most immersive magazine experience ever, allowing our guests to make both every day and special occasions memorable through a wide variety of recipes, meal solutions, and fresh deals,” said Kevin Miller, The Fresh Market’s chief marketing officer.
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