Walmart, Albertsons, H-E-B Adopting Myxx Shoppable Recipes Platform

Retailers Walmart, Albertsons and H-E-B have adopted the Myxx shoppable recipes platform, helping their shoppers add items to a shopping list for use in-store or online.

Myxx, based in Cary, N.C., said the additions expand its reach from 1,500 to 10,000 stores in 49 states.

“Busy consumers across the country can now shop recipes at a variety of stores with a few clicks to get healthy meals on the table, and helps prevent impulse buys. Myxx makes it even easier to discover budget-friendly recipes across retailers, proving shopping and cooking at home truly is the most cost-effective way to run a household,” Myxx CEO Monica Wood said in a statement. “The expansion also allows our brand partners the ability to leverage the technology to extend reach and access a larger and more engaged audience, while providing them with new real-time performance metrics. Myxx is transforming into a consumer movement, reaching everyone from rural America to large metropolitan cities—a true game changer in the rapidly evolving and competitive grocery landscape.”

Kroger banners including Kroger, Harris Teeter, Ralphs, King Soopers and Fred Meyer already offer the service.

Myxxrecipes.com is a website providing real-time pricing of every item on shoppers' grocery lists, including sales and promotions, and location of in-store products. With access to more than 200,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in-store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.

The new stores are now available within the Myxx third-party B2B offerings, including instant shopping list integration, which effortlessly connects content to the point of purchase.