Whole Foods expands palm payment to the Dallas area

Amazon-owned Whole Foods Market on Tuesday expanded its palm payment option to two Dallas stores, the retailer announced.

Whole Foods stores in Highland Village and Irving became the first in the Dallas area to introduce Amazon One. But the payment technology will be rolled out to all 16 Whole Foods locations in the greater Dallas-Fort Worth area in the coming weeks, the company said.

Amazon One is currently in use at Whole Foods locations in Seattle, Austin, New York and more than 65 markets in California. It’s also available at select Amazon Go, Amazon Fresh and Amazon Style stores.

“Dallas-area Whole Foods Market customers who choose to use the Amazon One service don’t have to fumble with their wallets and handbags anymore to pull out credit cards at checkout counters,” the company said in a statement.

In August, the company added palm payment at 65 Whole Foods Markets in California, in the retailer’s first broad rollout of the quick-pay feature.

Amazon One debuted at two Seattle-area Amazon Go stores in September 2020 and launched at several Seattle Whole Foods locations the following year.

To use Amazon One, shoppers must first enroll their palm (or both palms) with the payment service and link the biometric data with their credit or debit card. When it’s time to pay, customers hover their hand over the Amazon One device and the card linked to their palm will be charged for the purchase.

Amazon said the device is protected by “multiple security controls” and that palm images are never stored on the Amazon One machine.

“Rather, the images are encrypted and sent to a highly secure area we custom-built for Amazon One in the cloud where we create your palm signature,” the company said in a statement.