Store Brands 2014: Sales Trends

Supermarket private label unit and dollar share reached 23.4% and 19.4%, respectively, according to Nielsen data for the 52-week period ending Nov. 23, 2013. In supermarkets, dollar sales increased 1.6% to nearly $61 billion. Fresh meat was the fastest-growing category in dollar sales, climbing 45% to $1 billion. Other top gainers included coffee, dairy dips/spreads, nuts and frozen dessert.

STORE BRANDS 2014 An SN Special Report

• The consumer is king

• The Top 10 promotions

• Managing Millennials

• Selling the IGA brand

• Sustainability packaging