Grocery Trends & Data

PLEASANTON, Calif. -- Safeway here is one of the first retailers attempting to steer consumers toward wine varietals grown in the state by displaying "California Grown" signs on select vintages.Bottles of Gallo/Frei Brothers Redwood Creek Merlot and Cabernet and Meridian Santa Barbara Chardonnay wines in all Safeway stores throughout California have been outfitted with new point-of-sale materials

byStephanie Fagnani