Albertsons adds nutrition insights to its Sincerely Health app

Albertsons Companies, Inc., has shared the latest digital enhancement to its Sincerely Health platform, a nutrition insights tool that measures grocery purchases based on the serving recommendations of UDSA's MyPlate guidance. The “nutrition” functionality within the Sincerely Health experience empowers customers to make informed food choices based on their dietary preferences, household size, and age group.

“With the launch of this feature, we are offering real-time nutritional information, both at an item and basket level, making it easy for our customers to make better food choices,” said Omer Gajial, chief digital officer and EVP Health at Albertsons Cos. 

The USDA’s MyPlate provides guidance for consuming the five food groups that make up a healthy dietary pattern: fruit, vegetables, grains, protein foods, and dairy or fortified soy alternatives, as well as healthy eating overall. By connecting a customer’s loyalty account to their Sincerely Health profile, the nutrition insights tool will review recent and future grocery purchases and automatically calculate how much of their food items meet MyPlate dietary guidance. 

Sincerely Health also provides personalized food recommendations, recipes, and insightful articles based on nutritional and diet preferences as well as dietary restrictions. This user-friendly experience simplifies eating recommendations, and helps customers discover meals that align with their personal nutrition goals. 

The Nutrition Insights functionality within Sincerely Health advances the company’s commitment to the White House Conference on Hunger, Nutrition and Health by empowering customers with actionable nutrition information and nutritious meal solutions. As part of a broader commitment to inspire better eating habits, Albertsons Cos. pledged to provide 50 million evidence-based nutrition recommendations to digital customers by 2024 and launch six health campaigns by 2025 utilizing in-store events and digital platforms to increase awareness of MyPlate dietary guidance.

To offer customers an incentive for eating better, the Sincerely Health platform rewards healthy points to customers for setting their nutrition goals and adopting better eating habits such as cooking at home, limiting sweet treats, and cutting back on fried food. Customers can also earn weekly and monthly rewards for meeting their MyPlate recommendations across each food group. Accumulated points can then be redeemed for grocery coupons and discounts on items such as fresh produce, seafood, and meat.

The Sincerely Health digital health and wellness platform is available on 16 grocery apps and websites including Albertsons, Safeway, Vons, Shaw’s, Jewel-Osco, Acme, Tom Thumb, and more. Designed as a digital resource for managing seven dimensions of well-being, the platform enables users to link their activity trackers and log their vitals and medication regimen. It also connects to an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments, and connecting with general practitioners via convenient telehealth services.