Associated Food Stores Unveils Healthier Check Stand Lanes

Associated Food Stores, in partnership with Intermountain Healthcare LiVe Well and the Utah Department of Health (UDOH), has implemented a LiVe Well Lane check stand in all 43 of its grocery stores this month. The clearly marked LiVe Well Lanes feature only healthy fruits and snacks hand-selected by dietitians. Consumers can look for the lanes in each Macey’s, Dan’s, Dick’s Market, Lin’s, and Fresh Market store across Utah.

”Providing healthy options at checkstands is a significant step forward in helping families make better choices” says Judy Harris, a nutrition consultant for UDOH. “Making tasty, yet healthy snacks readily available, will make it easier for customers to make better choices. Associated Foods Stores is providing valuable support for us to improve our daily nutrition.”

Neal Berube, president and CEO of Associated Food Stores and board member of Intermountain Healthcare is proud of the program. “I’m grateful for the partnership between Intermountain Healthcare, the Utah Department of Health and Associated Food Stores," Berube says. "Together, we’re providing options for our guests to help them meet their individual health goals.”

The company will celebrate the release of the LiVe Well Lanes at an event in one of five stores across the state. The event will be held on Jan. 14 from 11 a.m. to 1 p.m. at Macey’s Logan, Macey’s Orem, Fresh Market Holladay, Fresh Market Kaysville and Lin’s Mall Drive in St. George. Activities will include face painting and games for kids, healthy-snack giveaways and sampling, educational booths on healthy eating from Intermountain Healthcare and Local Health Departments and more.