Cigna Launches Healthy Coupons Site

BLOOMFIELD, Conn. — To encourage consumers to purchase healthy products, insurance provider Cigna has launched Cigna Everyday Healthy Values (http://bit.ly/QSLJ5V), a customized online community, supported by Coupons.com, that consolidates coupons for healthier products.

Coupons available on the Cigna Everyday Healthy Values site are for products that meet the minimum health guidelines based on the U.S. Department of Agriculture’s and the Food and Drug Administration’s recommendations.

“Understanding the health benefits and risks of food items can be confusing, and current food labeling is sometimes difficult to understand,” says Susan Gaca, chief nursing officer at Cigna, in a statement. “The criteria for products in the Cigna Everyday Healthy Values program rely on information from published federal health, nutrition and food labeling guidelines and established nutrition science.”