Deep River Snacks Debuts Honchos Organic Tortilla Chips

Deep River Snacks has added HONCHOS Tortilla Chips to its offerings. The line of organic tortilla chips are made with 90-100 percent organic ingredients, and are 100 percent non-GMO and Certified Gluten-Free. HONCHOS are also made without artificial dyes, flavors and preservatives.

“To capture the better-for-you position in the flavored tortilla category the product has to deliver on bold flavor, otherwise it doesn’t matter how clean the label is,” says Deep River Snacks’ founder and CEO Jim Goldberg. “It took us five years to perfect these recipes—never settling on either the taste or quality of the ingredients.” 

HONCHOS are available in three varieties: Nacho Cheese, Ranch and Peach Habanero. Ranch and Peach Habanero are 100 percent organic and bear the USDA Organic Seal; Nacho Cheese is 90% organic. All flavors are offered in 1.5-ounce and 5-ounce sizes, perfect for on-the-go and at-home snacking.  

Deep River Snacks engaged New York-based branding agency Beardwood & Co. to help craft the brand strategy, identity, and packaging for the entire suite of HONCHOS products, and New York-based branding agency TippingGardner who led name development.

"To break through in a category where people are on auto pilot for buying their go-to snack, it was critical to create powerful branding and disruptive package design," says Julia Beardwood, founder of Beardwood & Co. "At retail, you have one opportunity to connect emotionally and capture consumer's attention."

In keeping with the company’s iconic line of kettle chips, the back of each bag features a charity partner that has had a direct impact on a Deep River Snacks employee. The Doug Flutie Jr. Foundation for Autism is promoted on the back of Nacho Cheese, PSC Partners on Ranch, and the Chris Klug Foundation on Peach Habanero. 

“As we say, ‘We Give A Chip’ about being a good corporate citizen, and giving back. We hope our packaging serves as a vehicle to generate awareness for these amazing organizations and their good work,” Goldberg adds.

 The back of HONCHOS also communicates the company’s commitment to donate 10 percent  of profits to charity. 

The addition of HONCHOS to the Deep River Snacks portfolio joins a complete assortment of Kettle style and Classic Potato Chips, as well as White Cheddar Popcorn, Organic Popcorn and Baked Crisps.

Deep River Snacks and HONCHOS products are available nationwide at fine delis, grocery and convenience stores as well as online at Amazon.com.