Sponsored By

Food takes a gut check

“Gut health” and associated probiotic properties were all the rage at Natural Products Expo East in Baltimore.

Jon Springer, Executive Editor

September 28, 2015

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Pickling vegetables as a means of preserving them dates back some 4,000 years, but the ancient practice has never been more opportune.

Riding a wave of interest in “gut health” and associated probiotic properties said to aid in digestion and potentially battle conditions like diabetes — fermented foods, from kimchees to sauerkrauts to salsas, were all the rage at last month’s Natural Products Expo East in Baltimore.

The probiotics trend — which first proved a hit in yogurts — now includes moves by some products to introduce probiotics in their formulations, such as Enjoy Life foods, the gluten-free line that was showcasing new brownie and muffin mixes with probiotics included.

“The fermented and probiotics trend is huge,” Eric Pierce, director of strategy and insights for New Hope Natural Media, said. “If you’re a specialty store you already know this but grocery  supermarkets are only  seeing the beginning of this growth.”

While there was a wide variety of packaged fermented foods, one exhibitor had something for the do-it-yourselfers, selling pickling kits — consisting of an airlock, lid, brine cup, salt and recipe booklet. Rebekeh Ober of Perfect Pickler said display boxes are a natural fit in produce sections, anytime supermarket retailers are ready for them.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like