H-E-B Gets Weight Management Program

SN STAFF

SAN ANTONIO — Weigh Forward, a medically supervised program for lifelong weight management, will be available on May 16 at 29 RediClinics inside H.E. Butt Grocery Co. stores here and in Houston and Austin, Texas.

The 10-week program, developed in partnership with weight loss expert David L. Katz, M.D., capitalizes on RediClinic’s facilities and clinicians to provide patients with comprehensive information and counseling on diet/nutrition, physical activity and behavior modification.

“Weigh Forward is the first comprehensive, medically supervised weight loss program to be delivered in a grocery store, and we believe it will set a new standard for sustained effectiveness,” said Web Golinkin, RediClinic’s chief executive officer, in a press statement.

The diet/nutrition component includes weekly meal plans, with shopping lists of items that can be purchased in RediClinic’s host stores. The behavior modification component features a proprietary system developed by Dr. Katz that identifies each patient’s individual barriers to success so that each program can be customized to help the patient overcome them. Each program also includes an initial medical evaluation and regular biometric testing to ensure that patients are improving their health while losing weight.

The 10-week program costs $599. There is $100 discount for those who pay the full amount up front. The Weigh Forward program is not covered by insurance.

Weigh Forward patients can expect to lose 1 to 2 pounds per week, and upon completion of the 10-week program, will have the knowledge and skills to continue losing weight and improving their health as needed, according to a press release. Maintenance programs will be available for those who need ongoing support from RediClinic’s clinicians and through the program’s extensive online resources, which include access to e-nutritionists and e-trainers.