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Healthy Food Ingredients Announces Agreement to Acquire Heartland Flax

HFI plans to close the transaction this fall, adding to its current product portfolio of non-GMO, organic, certified transitional, gluten-free, and identity preserved ingredients, including pulses, grains, seeds, soybeans, expeller oils, and Suntava Purple Corn.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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Healthy Food Ingredients (HFI) has reached an agreement to purchase Heartland Flax, a manufacturer of flax and flax oil. HFI plans to close the transaction this fall, adding to its current product portfolio of non-GMO, organic, certified transitional, gluten-free, and identity preserved ingredients, including pulses, grains, seeds, soybeans, expeller oils, and Suntava Purple Corn. Heartland Flax will become the fourth brand to join the HFI family, which also includes SK Food International, Hesco/Dakota Organic Products, and Suntava (and Suntava Purple Corn), which HFI acquired in late 2015.

HFI will enhance and grow the Heartland Flax facility, based in Valley City, ND, which is in close proximity to other HFI facilities. Brad Hover, HFI CEO, says his company will expand on what Heartland Flax does best to further meet consumers’ growing appetite for foods that are healthy, organic and not genetically modified.

“This acquisition perfectly aligns with our strategic plan to grow HFI through selective brand additions and new, innovative healthy ingredients to feed consumer demand for health and wellness,” Hover says. “We’re excited to form additional strategic partnerships with farmers and food manufacturers, from seed to the food products that nourish lives.”

Heartland Flax has a 5-log micro-reduction process in a gluten-free GFSI facility. In addition, portions of the facility are dedicated gluten-free. It also has capabilities of ancient grain processing, retail packaging, and availability of climate-controlled warehouse facilities.

Luther Dietrich, Heartland Flax president, is eager to bring additional value to Heartland customers. “We’ll have greater opportunities to provide solutions for multiple ingredient needs and to expand into new markets, domestically and internationally.”

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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