IFIC: Americans Seek Food for Health

SN STAFF

WASHINGTON — When it comes to their health, Americans are most worried about cardiovascular disease (46%), weight (32%) and cancer (22%), according to International Food Information Council research which found that many look to food for its health benefits.

Among those on which respondents commonly rely to improve or maintain health are fruits and vegetables, fish/fish oil, dairy, whole grains, herbs and spices.

Still, many cite expense, taste and availability as barriers to consuming foods with calcium and Vitamin D for bone health; omega-3 fatty acids for heart health; and protein and B vitamins for overall well-being. Retailers can improve the practicality of such foods by suggesting simple ways of incorporating them into ones diet.

"Consuming foods for health benefits doesn't have to be expensive," said Elizabeth Rahavi, associate director of health and wellness for IFIC, in a prepared statement. "Just taking simple steps such as choosing a whole grain cereal, oatmeal, or yogurt for breakfast each day can go a long way to improve health over time."