Love Grown Debuts New Packaging and Logo at Expo West

Love Grown revealed its new brand look, logo and packaging at this year’s Natural Products Expo West, which was held March 11-13 in Anaheim, Calif. The change to Love Grown, who dropped “Foods” from its corporate name, is part of a re-branding initiative to better align the company with the love and nutrients it delivers to families, say company officials. The brand has adopted the only purple logo in cereal aisles and has implemented vibrant new packaging for all Love Grown products as the brand continues to expand, officials add.

In addition to debuting a new look, Love Grown showcased its new line of kids cereals at Expo West. The kids cereal line, which launched in January, is corn-free and wheat-free options on the market. It is powered by navy, lentil, and garbanzo beans. The Chocolate Comet Crispies, Fruity Sea Stars, and Blueberry Vanilla Polar Puffs are low in sugar and high in protein. All three cereals are non-GMO Project verification pending, gluten-free certification pending, and are free of genetically modified ingredients.

"At the core of the Love Grown brand is the commitment to children's health education, so adding special cereals just for kids into our line of better-for-you breakfast foods was a natural fit," says Maddy Hasulak, founder of Love Grown. "We are ecstatic to launch a kid's cereal that comes in bright and colorful packaging—similar to the conventional, junky cereals, but one that parents can actually feel good about feeding to their kids." 

Love Grown's line of kids cereals are available nationwide at Sprouts and all Kroger locations, including King Soopers, City Market, QFC, Fred Meyer, Ralph's, Fry's and Dillion's with a suggested retail price of $4.99.