Packaged Facts to Present on Health Food Trends

Market research firm Packaged Facts—in partnership with business solutions provider Efficient Collaborative Retail Marketing (ECRM)—will present on the impact of the health movement on the U.S. food and beverage market at ECRM's Frozen, Refrigerated & In-store Bakery Efficient Program Planning Session (EPPS) in San Diego, Calif. 

Packaged Facts research director David Sprinkle's Health & Wellness Innovation Around the Perimeter presentation will be held this Sunday, August 21 beginning at 5:00 PM. A prolific and in demand presenter, Sprinkle's expertise will be supplemented by Packaged Facts' wealth of market research insights and data, particularly Packaged Facts' extensive analysis of health and nutrition trends within the larger food and beverage market.

View Packaged Facts' full food and beverage report catalog here.

Sprinkle describes the industry's health trend as one with "unstoppable" momentum due to the scope of its reach which covers everything from the popularity of gluten-free foods to the wider range of dairy alternatives at retail to the rise of artisanal foods and the related locavore movement. Sprinkle further points out that today's consumer focus—especially among trend-setting Millennials—is on fresh, real, clean label foods, preferably with a health and wellness halo. It's a new normal that offers both challenges and opportunities for food marketers and retailers.

"The new landscape of consumer priorities can be difficult for center store, shelf-stable product manufacturers to respond to, but it's open season for innovation along the grocery store perimeter," Sprinkle says.

With a focus on the push for protein (meat and plant), grain innovation, superfood trends, and consumer ingredient avoidances, Sprinkle's presentation will help participants: track the role of health-oriented culinary trends in perimeter product innovation, and point to opportunities for menu-to-shelf trend translation; get a cross-category survey of how "freshness" can anchor successful innovation in fresh and refrigerated packaged products; chart how emerging consumer attitudes on health & wellness play out in perimeter, frozen, and center store shopping patterns, with a focus on Millennial-driven change.

Register for ECRM's Frozen, Refrigerated & In-store Bakery Efficient Program Planning Session (EPPS) visit here.