Stater Ties Survey to Vitamin Recommendations

SN STAFF

SAN BERNARDINO, Calif. — Stater Bros. has launched a free personal vitamin recommendation program with Top Care brand vitamins and supplements.

To take part, shoppers complete a 5-minute personal health survey at www.staterbros.com or at any of the chain’s 27 pharmacy locations. Questions pertain to an individual’s age, sex, family history and personal lifestyle, including sunlight exposure and calcium intake. Answers are used to recommend a specific type of private-label Top Care vitamin.

“We are proud to offer this innovative program free of charge to promote the health and well-being of our valued customers and are pleased to be able to provide our valued customers with access to high quality, affordable pharmacy services,” said Jack Brown, Stater Bros. chairman and chief executive officer, in a statement.