Trailblazer Foods Introduces New Line of Organic Drinking Vinegars

Trailblazer Foods, a manufacturer of private label and branded grocery products in the western U.S., has introduced a line of Organic Drinking Vinegars or “Shrubs” made from fruit, sugar, and Apple Cider Vinegar. The lineup includes diverse ingredients such as ginger, pomegranate, basil, and pineapple.

The rise of the craft cocktail movement has increased the popularity of Drinking Vinegars as cocktail mixers and soda replacements.

“We’re seeing a shift from sweet, fruity cocktails to tarter and even savory drinks,” says Mike Post, Trailblazer’s director of sales. “Millennials seem to prefer citrus and bitters in their cocktails over sweet and sugary. Our Organic Drinking Vinegars offer a clean ingredient deck and deliver the bold flavor Millennials are demanding.”

In 2016, market researcher Packaged Facts listed Shrubs and Digestives as one of the top menu trends driven by Millennials, a distinction not overlooked by Trailblazer.

“Consumers are enjoying cocktails and soda replacements using Drinking Vinegars at their favorite bar and want the ability to bring that experience home,” Post says. “Currently, similar products are generally available only online at a cost of $19-$24 per bottle – before shipping. We developed our products to allow grocers to retail them at a significant savings while earning a strong margin.”

Trailblazer is offering Drinking Vinegars in Private Label but also has a control label available.