United to Launch NuVal

LUBBOCK, Texas — United Supermarkets will launch the NuVal nutritional rating system in six of its Dallas/Fort Worth area Market Street stores in March 2010, and roll it out to the remainder of its United Supermarkets, Market Street and Amigos United stores later in the year.

The scoring system gives food items a score between 1 and 100. The higher the score, the more nutritious the food.

“Using NuVal, our guests will have access to an easy and reliable way to determine the most nutritious items in our stores,” said Alicia Brown, United’s health and wellness marketing manager, in a statement. “No matter what they’re buying, they will have a way to instantly determine the most nutritious foods, whether it’s in pasta or pizza.”

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